Nile.com is a global retail company that operates exclusively online. It was founded in 2005 with the mission to become the go-to destination for online shoppers looking for high-quality products at affordable prices. The company has since grown to become one of the largest online retailers in the world, with a customer base that spans across continents. Nile.com’s success can be attributed to its innovative business model, efficient operating model, and strategic focus on customer satisfaction. In this case study, we will delve into Nile.com’s background and history, business and operating models, overall business strategy, competitive positioning, digital transformation plans, key goals and challenges for each department, business systems, data it collects and generates, data-related challenges, culture and stated values, partnerships and relationships, organizational structure, recent press, and types of customers and key customer issues.